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Direct Mail Crash Course

Presented by Modern Postcard at Woodlake Hotel Sacramento (formerly Radisson Hotel Sacramento)

March 25, 2010

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Presented by Modern Postcard and the U.S. Postal Service
Learn the secret to acquiring new customers while keeping existing ones using the most effective way to market your business. This information-packed, half-day seminar will show you how to create highly effective direct mail advertising campaigns that can help you start earning more revenue now! Our distinguished panel of industry experts have years of direct mail experience and look forward to guiding you through this unique and powerful seminar.

What You'll Learn:
Insightful direct mail information
Why you should use direct mail – the numbers, benefits and expectations
Design a business marketing plan that will turn expectations into revenue
Write compelling copy that targets your recipients and maximizes response
Using offers and a call-to-action that will increase your conversion rates and ROI
Testing and tracking your DM successes for increasingly effective campaigns

Understanding list opportunities
Identifying the right prospects
How to enrich your own customer base for better results
How analytics can help target prospects most likely to do business with you
Choosing from more than 40,000 available lists to get the best response rate

Improving Mail Delivery and Reducing Postage Costs
Maximizing on-time mail delivery through effective address hygiene
Identifying the “money wasters” in your mailing lists
Taking advantage of all available postage discounts for your mailings
Using drop shipping to enhance delivery and cut costs on every mailing
Tracking your mail through the mail stream with Intelligent Mail Bar CodeTM

Bonus! – Also featured is a special presentation from the US Postal Service that will give you insight into what the US Postal Service can do to help you with your mailing and shipping needs.