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MBT Footwear Lifestyle Festival

Presented by MBT Footwear at California State Capitol - West Steps

May 16, 2010

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This is fifth annual Lifestyle Festival at the Amgen Tour of California, which will be located in each finishing city of the race. The MBT Footwear Lifestyle Festival is an interactive, eight-day, free-to-the-public festival that will travel, once again, with the internationally sanctioned professional cycling stage race.

The popular MBT Footwear Lifestyle Festival gives cycling enthusiasts a place to experience the spectacle of race day in the hours leading up to the exhilarating stage finish. Located near the finish line of each daily stage, the festival will feature race-day activities such as health screenings, cancer awareness education, live music, food, entertainment, sweepstakes drawings, bicycle safety, family activities, interactive displays and presentations featuring dozens of participating vendors.
 

The festival also will give the public an opportunity to explore professional cycling while awaiting the peloton. A big-screen TV featuring live coverage of the race along with commentaries by race experts and interviews with local dignitaries and racing insiders will help keep spectators apprised of the exciting race action. Fans also will be able to watch the explosive sprint to the finish and the awards ceremony where jerseys will be presented to the day's top riders and overall race leader.

The MBT Footwear Lifestyle Festival will offer a unique experience each day, showcasing the local flavor of each of the eight finish cities. Visitors will be able to:

-Get physical with health and fitness tests at the Health & Fitness Expo
-Be a part of Amgen's Breakaway from Cancer™ initiative, raising awareness of the important program and services offered by the National Coalition for Cancer Survivorship, Patient Advocate Foundation, Prevent Cancer Foundation and The Wellness Community
-Collect freebies from Amgen Tour of California sponsors and participating companies
-Learn bicycle safety, check your bike at the bike valet and enjoy great bargains on gear, gadgets and more in the Cycling Center
-Pick up cool race merchandise and a commemorative program in the Amgen Tour of California Race Central Pavilion
-Stay connected with fellow fans and the day's race with live coverage on the big-screen TV near the finish line