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K Street Holiday Window Display

Presented by Sacramento County Historical Society and Downtown Sacramento Partnership

November 26, 2010-January 9, 2011

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Sacramento County Historical Society, with assitance from local artists and volunteers, is recreating a full-sized holiday display window on K Street, using animated figures that once graced the windows of the Breuner’s department store in downtown Sacramento. The display will occupy the window of the former Roos Bros. department store building. This enormous window on a feature corner provides an ideal place to celebrate K Street’s legacy and usher in its future.

The theme for the 2010 Holiday Display Window is “Winter in the City,” an urban scene set in downtown Sacramento circa 1910. Store windows containing period gifts and merchandise, a nickelodeon movie theater, a K Street streetcar, and lighted architectural elements will reflect the holiday season. Animated Gaffney Display Company figures will interact with each other and their surroundings.

The window will also include historic photos of original Breuner’s display windows, other downtown department stores like Weinstock & Lubin, Roos Bros. and Kress, and past holiday celebrations on K Street, provided by the Center for Sacramento History. Interpretive panels will explain K Street’s historic role as a shopping, entertainment, and cultural destination. The hope is this celebration of K Street’s history can also serve to inspire its future, and recreate the sense of wonder of holiday seasons past.

There will be a “grand reveal” of the completed display the day after Thanksgiving and the display will remain in place until the first week of January 2011.

The Downtown Sacramento Partnership is an active participant in this project, with contributions from the Sacramento Old City Association, Capital City Preservation Trust, Midtown Neighborhood Association, Matrix Arts, and SCHS members. The property management and real estate firm Colliers International has provided access to the ground floor picture window of the historic Roos-Atkins Department Store.

Sacramento County Historical Society is organizing the fundraising effort. Please consider a tax-deductible donation to this project.