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Social Media ROI: Is it Measurable?

Presented by Sacramento Social Media Club and The Urban Hive at The Urban Hive

May 17, 2011

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Social media can be a powerful tool for communicating with your customers and reaching new prospects. A survey by Mashable found that 84 percent of social media programs don’t measure return on investment (ROI). It also found that many individuals and businesses are unsure how to measure the ROI of their social media strategies and campaigns.

Presented by the Sacramento Chapter of the Social Media Club, a panel of social media experts, featuring Rick Bakas of Bakas Media and moderated by Gordon Fowler, President and CEO of 3Fold Communications, will discuss why new media may call for new methods of measurement, including: best practices in social media measurement, how to calculate ROI with social media campaigns, when social media should be a part of a comprehensive communication strategy.

Moderator: Gordon Fowler, President & CEO, 3Fold Communications (@Gordon3Fold)

Panelists:
Rick Bakas, Sommelier and Brand Strategist, Adviser at Bakas Media (@rickbakas)
Mark Bean, Mananging Director, C7 (@markbean)
Josh Hilliker, Director of Social Media, Intel-GE Care Innovations (@JoshProStar)

 

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  • Venue Info

    The Urban Hive

    1931 H Street
    Sacramento, CA 95811

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    Free
    *$5-$10 donation encouraged at the door

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  • Dates & Times

    Dates:
    May 17, 2011

    Times:
    

    Tues 6:30pm-9pm

    
    
    

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