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Multimedia Content Specialist

Posted by Visit Sacramento ; Posted on 
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Multimedia Content Specialist


Visit Sacramento is looking for a skilled video storyteller to help us share the best of Sacramento with the rest of the world. This exciting new role will help to create video and digital content pieces for Visit Sacramento’s new Demand Studio – a full-service content center within our organization.

If after reading through the following job description you feel like you might be the perfect match, we would love to see your resume as well as a link to your portfolio of work.

You can see one of our videos here.

The Job Description:

The primary responsibilities of the multi-media content specialist are to write stories and copy; capture, edit, and produce photos, videos and audio for internal and external purposes. Create shareable content to support all Visit Sacramento brands on multiple platforms including but not limited to websites, social media channels and the Sacramento Visitors’ Guide.

Essential Functions:

-Work to create compelling story ideas and improve brand presence
-Work closely with marketing and public relations departments and outside creatives
-Follow company’s brand guidelines
-Work with manager to develop an overall video content brand messaging strategy
-Suggest strategies and methods for improvement
-Regularly track and get insights into competitors’ strategies
-Monitor ROI and KPIs
-Stay up to date with digital media technologies and latest trends


-Expand and curate the Visit Sacramento YouTube channel to be fully search-optimized
-Create multiple videos per month in line with the editorial calendar
-Capture studio-quality photographs, video and audio
-Produce and edit content and build a library of amazing still images & videos, and any other types of imagery as needed
-Manage and oversee all technical aspects of video & audio recording and editing
-Tag all content with appropriate keywords
-Research and recommend photo/video/audio equipment & editing software as needed
-Employ proper care and maintenance of equipment to preserve longevity
-Work with manager of Demand Studio in keeping it orderly and in an optimal working condition
-Manage database of model releases


-Assist Manager in creating and maintaining editorial calendar, adhering to strict deadlines and ensuring that annual quotas are met
-Schedule due dates and track content production according to editorial calendar
-Conduct research to enhance content, identify relevant topics, fact-checking and analyzing sources to generate information
-Create standalone written content as needed, maintaining appropriate tone and adhering to style guide
-Create written content to complement videos to ensure maximum SEO and distribution
-Serve as a second set of eyes on content that needs editing/review

Minimum Qualifications:

-Bachelor’s degree in digital media, journalism or relevant field or equivalent experience
-Minimum 3 years of experience as video/content specialist or similar role
-Demonstrated ability to independently research answers and solutions, creatively and critically to problem-solve everyday challenges
-Proficient in writing and editing with speed and accuracy, displaying a strong knowledge of English grammar and the ability to create clear, engaging, and informative text
-Solid knowledge and experience with Adobe Creative Suite – Premiere Pro, After Effects, Photoshop & Lightroom is required
-Working experience with visual communication principles and color management
-Excellent analytical and project/time management skills

Additional Qualifications Desired:

-Self-starter with positive, can-do attitude who can work in a team and independently
-Desire and ability to work in a fast-paced environment centered on collaboration
-Familiarity with web design and content management systems
-Additional qualification in motion graphics or animation is a plus


1 comment Add yours

  1. Hi, I’m Stephen. Most of sacramento knows me as BuB.
    I film a lot of events here in sacramento. I think I’m the perfect man for the job.

    Below is a link to a playlist for my portfolio. Feel free to browse.


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