Downtown for the Holidays

Downtown Sacramento has reimagined the holidays with new, outside and physically distanced ways to enjoy the season downtown! The Old Sacramento Waterfront and Downtown Sacramento have transformed into a Winter Wonderland with a 60’ holiday tree, storefront window displays, enhanced lighting and new season attractions.

The Dignity Health Holiday Tree lights will sparkle every day through New Year’s Day at the Old Sacramento Waterfront.

Bring the entire family to the Old Sacramento Waterfront Park where you can’t miss the whimsical 65’ Waterfront Ferris wheel offering fantastic views of the city. The Waterfront Wheel operates daily through January 31.

Think big, shop small and support local this holiday season! ⁠Small Business Saturday isn’t just the Saturday after Thanksgiving (November 28) this year, this year downtown businesses are offering specials every Saturday through December to cross everyone off your holiday shopping list. From browsing the shelves, to getting takeout, every time you Shop Small, you’re supporting small businesses at the heart of your community.

Grab your merriest mask and head downtown to check out festive holiday storefront displays. From November 25, 2020 – January 1, 2021 downtown shops and businesses will display their holiday cheer with window décor sure to put every visitor in the mood for some Fa-la-las during our Downtown Together Holiday Window Contest presented by Xfinity. Businesses will compete for the Judge’s Award, chosen by a local panel of celebrity judges, and the People’s Choice Award, selected by YOU! So don’t forget to check out the displays and place your votes by December 26, 2020.

While strolling downtown, visitors can also participate in the Holiday Hunt November 27 – December 31 for a chance to win a Staycation prize package. Participants can download the new downtown app to experience a fun, physically distant activity while supporting downtown businesses.

To vote and for more information about downtown holiday activities, visit GoDowntownSac.com/holidays.

In adherence with state and local guidelines, plan your downtown visit with only members of your own household. All visitors should adhere to health and safety guidelines:

-Wear a mask in public
-Maintain physical distancing at least 6′ apart from those not in your group
-Stay home if sick or exhibiting fever, cough, respiratory symptoms or shortness of breath