Join the American Marketing Association and learn more about this relationship dynamic between the CEOs and Marketing VPs, while celebrating the group's 50th anniversary! Food, beverages, awesome raffle prizes, and networking with Sacramento's finest.

Business strategy for marketing plans, budgets, and adding headcount are often fraught with questions from both the Marketing Executive and the Chief Executive Officer. Join us for this unique event where we will ask the tough questions on what CEOs want from his/her marketer, and how marketing executives are communicating the value of the marketing mix.

Speakers:
-Barry Broome, president and CEO of the Greater Sacramento Economic Council
-Wendy Hauteman, senior VP of VSP Vision Care
-Christopher Johnson, founder and CEO of Rapid Brands, Inc.
-Beth Mills, senior VP of communications joined California Bankers Association
-Mike Testa, president and chief executive officer of Visit Sacramento and the Sacramento Sports Commission
-H. Rao Unnava, dean and professor of the UC Davis Graduate School of Management