Have you ever wondered if you can sell someone the right to use your image, song or logo but retain the intellectual property rights? Learn how licensing and intellectual property rights can be sold, retained, and optioned. If you own intellectual property -- or if you want to use someone else’s -- this program will answer your questions. Topics include a basic review of copyright, public domain, fair use, getting permissions, copyright research, and more.

Presenter Bob Pimm is Adjunct Professor of Law and Director of Private Sector Advising at Golden Gate University School of Law. Bob has more than 30+ years experience in the book industry. His private law practice is focused on literary law representing authors, agents, and publishers. Bob is also the Book Publishing Chair of the American Bar Association’s Forum on the Entertainment and Sports Industries. From 2002 until 2007 he served as Editor-in-Chief of Entertainment and Sports Lawyer, the Forum’s quarterly publication. Bob has authored books, chapters, and numerous articles on legal and business aspects of the book publishing industry.