Tracking followers and likes are no longer enough. Social media marketers need to measure and demonstrate what really matters and the impact of social media. How can you showcase that your social strategies are positively impacting your organization’s goals? It starts with the right metrics. Learn which ones are worth keeping an eye and show that your marketing efforts are making an impact. Discover new tools, explore tips and trends for 2019, and add to your social media expertise.

Join the American Marketing Association's Sacramento Valley chapter at Uptown Studios for an evening discussion highlighting Social Media. This event will discuss the latest tools, trends, measurements, and tactics that deliver results.