The Festival de la Familia was established in 1992 to enhance the Sacramento community’s awareness, understanding, and appreciation of Latino cultures, customs, and traditions. At the initiation of the Sacramento Bee, local community leaders met to establish annual family-centered events, which celebrate the richness and diversity found in Latino cultures.

Sustained entirely by sponsors and the work of more than 600 volunteers, the event draws the attendance of more than 25,000 individuals each year. It is the largest one-day event in Northern California. More than 20 Latin countries have been represented through dance, music, food, arts and crafts, and traditional activities.