Year-End Giving: Creating Your “Ask” Package

Take advantage of heightened philanthropic giving patterns in November and December with your own year-end giving campaign. Come prepared for this fast-paced 90-minute workshop with your key message of how donations will fulfill your organization’s mission and benefit our community. At the end of the workshop, you’ll leave with your timetable, your draft letter and an outline of who will receive it along with your social media plan.

This workshop is geared towards representatives of established nonprofit organizations who all ready have a 501(c)(3) in place and some basic history as an organization including a board of directors and an annual budget of some sort.

Presenter Allison Cagley has worked for local and regional arts and education organizations for 30 years in the greater Sacramento area. Allison’s extensive experience includes all areas of fund development, board management and marketing. She is the director of development for California Musical Theatre (Music Circus and Broadway Sacramento) which aligns well with her life-long passion for musical theatre thanks to her parents’ influence. Allison is a past president of the California Capital Chapter of the Association of Fundraising Professionals, a member of the E. Claire Raley Studios for the Performing Arts board of directors, and a member of the Rotary Club of Sacramento.

Note: Please park in the back Auditorium parking lot.